The Growing Importance Of AdWord Campaign
Let’s rap about AdWord campaign and handling this on a long term basis as a part of any small business internet marketing. There are 3 things you need to manage for. These are the elements which make up the quality score. The first thing is the lander quality. Then, there’s relevance and click through rate.
One little sneaky trick is that if you’re bidding for the term, for example, Hampton physio and you’re already ranking number one in SEO for Hampton physio, you can’t get a better landing page quality. Google already says in their other algorithm, which is very similar to the AdWords algorithm, that this page is the best site they can find on the web for the term Hampton physio.
So if you’re sending AdWords traffic to that, Google has to give you a 10 over 10 because it is the best page they have on the web naturally, so of course it is going to be the best page they’re going to show for pay per click. You always want to try and refine that so your AdWords match the landing page.
You do not want to bid for back pain, physio, chiro, hurt knee, hurt ankle and send them all to the one page, because it is that one page, one purpose method from the perspective of an SEO services review, from a conversion perspective and from an AdWord campaign perspective. If Google see that you’re bidding on a keyword, the keyword’s in the ad somewhere and the keyword is on the page. It will reward you for that. That’s basically what the relevance thing comes into.
So split testing your adverts, having 1 or 2 adverts running at any specific time is important as it will help your click through rate. One thing that we do as SEO specialists which is a tiny bit of a trick from a split testing viewpoint, not only for AdWords but also for split testing even with direct mail and such like we do an AAB split test.
So if we have got an advert group running, we’ll run 3 different ads in that group. What we’ll do is A1 which is the first advert, we’ll literally duplicate that precisely. So if we have got a winning ad that’s winning right now and it’s getting a click thru rate of 10% or whatever it might be, we’ll run that ad twice, identical in the same group.
Then we’ll run a B2 which is the strongly competitive one. So what will happen over the passage of time A1 is going to get 33% of impressions, the identical one will get 33% and the last, B2 will get 33%. So all you are doing is risking 33% of your impressions on a testing ad so far as AdWord Campaign is worried. You know this is working, you know what type of percentage it is becoming. If you run two of these adverts you’re running, 66% of the impressions are getting the ad that you know works. You are only risking 33% of those impressions on an ad that can bomb and may be dead.
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Online Bus Tickets Booking from Delhi to Manali
Weekend getaways are always fun with your family, especially after a hard week or month of work! Places around Delhi are extremely popular, for a quick visit. One of the places popular to visit is Manali.
Delhi to Manali trips are very popular and always good to get away from the city crowd of Delhi. The pleasant journey from Delhi to Manali and Manali to Delhi is short and sweet, without any hassles.
Delhi is a city that bridges two different worlds. Old Delhi, once the capital of Islamic India, is a labyrinth of narrow lanes lined with crumbling havelis and formidable mosques. In contrast, the imperial city of New Delhi created by the British Raj is composed of spacious, tree-lined avenues and imposing government buildings. Delhi has been the seat of power for several rulers and many empires for about a millennium. Many a times the city was built, destroyed and then rebuilt here.
Places to visit:
Akshardham Temple: Akshardham Temple is a magnificent Hindu shrine, situated in the east region of New Delhi. Located on the banks of River Yamuna, it was inaugurated in November 2005, by the former President of India – APJ Abdul Kalam, the Prime Minister – Manmohan Singh and Pramukh Swami Maharaj – the spiritual leader of BAPS.
Chandni Chowk: The antiquity of the main market area of Chandni Chowk has rendered it a venerated place in the markets of Delhi. It is said that it was once lined with beautiful fountains. However, with time, it grew as crowded as it is today.
Old Delhi: Old Delhi was once known as the city of Shahjahanabad. Shah Jahan established it and made it his capital. This fortified city has a long and interesting history and even today, the remains of its glorious past can be seen in the form of Kashmiri Gate, Ajmeri Gate, Turkman Gate, Delhi Gate and Feroz Shah Kotla.
India Gate: The war memorial arch, India Gate, was built by the British in the honor of the unknown martyrs, who lost their lives in the First World War and Second Afghan War. Vijay Chowk (the Victory Square) is the site of ‘Beating the Retreat’ ceremony held annually in New Delhi, on 29th January.
Rajghat: Raj Ghat, the cremation site of Mahatma Gandhi is one of the most visited sites in Delhi. It consists of a simple square black-marble platform that stands on the spot where Mahatma Gandhi was cremated. Nearby, there are cremation sites of Jawaharlal Nehru – the first Prime Minister of India, Indira Gandhi, Sanjay Gandhi, Rajiv Gandhi and Lal Bahadur Shastri.
Rashtrapati Bhawan: Rashtrapati Bhawan was formerly known as ‘Viceroy’s House’ and was occupied by the Governor-General of India, until independence. Also known as President’s House, the building holds a prominent position in New Delhi.
Manali, at the northern end of the Kullu Valley in Himachal Pradesh, is a hill station situated at a height of 2050 m (6398 ft) in the Himalayas. Situated on the Beas river (Vyaas in Hindi) and near its source, it is a popular tourist spot for Indians in summer and a magical, snow-covered place in winter. A staging point for a number of treks (Beas Kund, Chandrakhani Pass) and sports such as white-water rafting, Manali is also on the road to Ladakh via the valley of Lahaul and Spiti and rohtang pass which is main attraction near manali.
Manali is about 550 km from Delhi, the capital of India, and there are buses connecting the town with Delhi, Shimla, Dharamsala and Leh. For service from Delhi to Manali, tickets and reservations can be made at the Inter State Bus Terminus as well as at the Himachal Tourism office on Safdar Hashmi Marg near Mandi House in New Delhi. The approximate travel time from Delhi to Manali is 14 hours. Volvo buses—which depart at around 5PM and reach at 09-10 AM next day—are available from Delhi and are the best option in terms of comfort and value for money to reach Manali but you need to book these in advance.
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