Key To A Successful Landing Page
Consider the own process that you go through when you search for something. Incorporate the ideas you will get from it, in the construction of your landing page. In the internet you will see some studies showing heat maps. These show where the eyes of the searchers go once they reach a certain web page.
In here, they have observed that Westerners eyes will start scanning the top left hand corner of the page. This is where their eye goes first and this has to be noted because this is significant. The eye activities of the searchers really vary on the results for the page. Considering having a very catchy headline or web video production, when it comes to working on an opt-in page. Using these will certainly attract your eyes on that corner of the page. Some landing page testing can be useful for this one.
Guidelines for an e-commerce website may vary from that of an SEO services website. In a page like the former, searchers would expect a logo sticking out in the left hand cover. Things that people are familiar with are important factors to consider. Keep in mind to build a page with contents that are familiar with. Dont make them have to think things, dont hide the navigation, dont think youre doing something fancy. Imagine the people visiting your website as someone as lazy as Homer Simpson who wants all things done easy for them all the time.
First off, they go to the upper left hand corner. Then, they scan the page just to see where their eyes are drawn. Typically pictures attract a lot of attention, so your eyes will go straight to a picture. Thats why examples of a landing page these days have a video front and center. There is a picture from the video. My eye goes there and then I go Play, because there is a big fat Play in the middle of it, my eyes are attracted there. Your eyes will go to the picture and then also, this is just old school direct response material, then their eyes will scan down directly beneath the image so make sure that you make use of the text underneath an image, because your eyes go to an image and then they automatically go down.
These are just some of the great points that people can use when constructing a landing page for their respective websites. In here, you can also track the presence of blue underlined links that show you exactly what people are used to seeing in a web page. This browser is the most famous among all. People are familiar with what this browser presents. When they see a blue underlined link, they suppose that it is clickable. This is something online searchers are used to doing for so many years. Depending on what your SEO company site is, occasionally you might do something fancy for branding. A piece of advice though present your site in the way that online searchers are used to because this will avoid confusion on their part.